Welcome to the first instalment of our new blog. Created to offer frequent, themed, and insightful content that is packed with great value. In this edition, we’re shining a spotlight on Christmas, in-store & beyond: we focus on the activations we delivered in 2024 and our Top Picks for inspiring units.
As shopper experts with over 20 years of experience in the industry we have a deep understanding of the retail landscape, which enables us to craft creative solutions that deliver results. By tracking trends across every category, we observe, document, and analyse the evolving shopper environment. Our aim is to provide real-world insights, that inform our creative, making sure we deliver results for our clients. And now, we’re excited to share them with you.
JUICE ACTIVATIONS
Last year, we had the privilege of collaborating with our clients on some truly exciting Christmas activations. Here’s a showcase of our favourite highlights across retail and digital media.
TOP PICKS
Here's a look at a small selection of shopper marketing material throughout the Christmas period that caught our eye due to their creativity, in-store stand-out, and effectiveness in making us stop and take notice.
Theatrical vehicles were a big theme during the holidays. We wonder if other brands were trying to muscle in on the iconic brand success of Coca-Cola's X-mas lorry advert?
A few of our team were lucky enough to travel during the Christmas period. The inclusion of permanent units in airports stood out to us. The premium units, utilise digital screens and eye-catching lighting to enhance visibility and the shopper experience. We could see brands working with stores to create similar fixtures in flagships. This isn't a big leap considering the way supermarkets have been implementing more digital POS.
DEEP DIVE INTO OUR X-MAS ACTIVATIONS
MAKING THE HOLIDAYS A TREAT FOR PETS
This holiday season, we gave shoppers an easy way to get festive and share the enjoyment of gift giving with their furry friends. We re-designed the festive packaging and gift packs for Pedigree, Dreamies and Whiskas, with supporting activation creative. If you'd like to see what we did and why, click the button below.
CELEBRATIONS X-MAS 2024
The festive season is the biggest time of year for our friends at Celebrations, and after such a successful 2022 and 2023 with our previous activations, we embraced the challenge of continuing the upward trend in 2024.
If you would like to explore the full case study, discovering how we developed a fresh approach for Celebrations' exclusive activations for Tesco, Asda and Co-op, simply click the button below.
NEXT TIME...
In February we'll be sharing our new Case Study for Leicester Comedy Festival and The UK's Kid's Comedy Festival. We think you'll find it quacking (hint, hint).
We'll also be sharing insights on February's biggest event, Valentine's! We know the chocolate eggs have been appearing in-stores for Easter already, however we'll be looking for love. Showing off the brands that win our hearts in 2025.
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We hope you enjoyed our first blog, finding it insightful and valuable. If there's anything you would like to see us cover in future blogs, please feel free to let us know.